Trade Shows: If you truly have a smart solution for your industry then it's one place to find your customers. But going isn't the only solution as strategically planning out what, when and how to present yourself to hundreds if not thousands of prospects takes preparation and outreach planning.
New Business Partnership Acquisitions: Broker a new deal with the best partner by presenting your business in the best light. A short confined presentation is usually better than a long winded ppt and leave behind. There could be opportunities locally or a state away so let's knock on those doors colorfully. It take a smart continuous message to attract the other half that you need to extend your business with the right partners.
Experiential Marketing: Whether it be guerrilla event activations city to city, consumer shows, hand selling in-store, or city street teams, brands that make noise and disrupt an area (legally) to capture an audience and communicate with them creatively, such as socially and drive sales, will attract others to create trial/sales. Having the right people who portray your mission are key to your success.
Event Sponsorship: Connect with new and existing customers in the right places at the right time. Local brand ambassadors may fall in love with you and do a lot of your heavy lifting.
Blogging: Writing up a blogger strategy is more work than most expect. It's a business plan in it's own to regularly commit and conduct SEO friendly blogging efforts to reach an audience and be found in searches. Are you a credible source? Can you provide value to a community?
Gluten Free Certifications & Restaurant Audit For Review/Tips: If your chefs and staff are in the kitchen but lack gluten-free understanding, there are options. Be sure that you're creating a safe kitchen environment and meal (food or beverage) especially if you're claiming it's gluten-free. The FDA guidelines advise all businesses that claim gluten-free to abide by <20 ppm gluten. Don't put people's lives in jeopardy.
Speaking Engagements: If you're interested in having Craig speak to your organization we could find harmonious ways to present your story for all to enjoy.
Multi-Channel Marketing: You can have it all. With an integrated marketing approach you will be found everywhere making it easy for customers to find your product/service and convert. Whether you have a large budget or small, it's about spending dollars wisely in the right places at the right times.
SEO: Search engine optimization must be done both strategically and naturally utilizing best in practice technical aspects and creating an essential one two punch for keyword based content that your audience will find helpful. This is a team effort where your content commitments can make the difference short and long term.
PPC: Many brands try it, most don't succeed, but pay per click advertising can not only help increase your web traffic, but assist in reaching goals. Whether you're looking for incoming leads, forms to be filled out, or sales conversion you can budget, optimize and track your performances.
Email Marketing: It's definitely not dead, but you may need a new strategy from fresh eyes. Segment and target appropriately to deliver effective calls to action.
SMS Loyalty Marketing: Text Messaging can be effective and if you're not taking advantage of loyalty programs via mobile phones then you're in trouble.
Copywriting: It's probably about that time to revise, update and refresh. Repeat!
Social Media: Be very social all of the time and be in the right places! Delivering engaging content with imagery and videos will intrigue your audiences. You'll need to create conversations, join others in a way that is your brand voice/tone.
Community Building: Find and get to know the early adaptors and leaders in your community. You never know who is watching or searching for your content.
Video Creation & Execution: Creating video content has extraordinary value and viral capabilities.
Blogging: Anyone can start a blog but can you structure it, keep it lively and grow your audience through SEO? Bloggers know how to connect and reach out to those connected, too. It's important to develop your blogging content (text, images, video) and offer useful messages to your target audience to comment, share and like.
eCommerce: Sell smarter with a user friendly and searchable marketplace for online shopping. Shopping online includes mobile devices reaching viewers who engage with your brand or service wherever not just on their home desktop or laptops on a large screen, too. Smart phone shoppers as well as tablet shoppers, both considered mobile, are actively seeking easy ways to find and convert if you will provide it. If goals aren't converting then you may need UX adjustments to help shoppers find pages and convert easier.
Mobile Commerce: Creating a responsive website is great so that you know your site will be friendly on mobile devices. However, mobile optimized websites for commerce is a whole different story. You can't just expect your comprehensive website to look appealing to on the go shoppers. Keep in mind that mobile shopper traffic is now larger than on a desktop, so are you sure you are capitalizing on mobile opportunities or losing out to competitors? Check your analytics.
Merchandising & Promotions: Effectively featuring products on/off seasonal drive periods with effective messaging that will convert.
Native Apps & Responsive Design: Effectively create wireframes and work closely with programmers to project manage and supply content on schedule/budget.
Sales Lead Generation: Attract, find and close the visitors who are intrigued by your offering whether it's a business service or a customer on your website. If you don't focus on delivering quality content throughout the web and in person then you're navigating through a dark hole to failure.
Sales Outreach (inbound and outbound): Generate quality leads by building highly targeted strategic outreach plans. Whether you obtain leads through your website or find them at trade shows or calling methods, how are you doing? Manage those leads and reach them with insightful calls to action strong website content creation, via phone, email, and in person methods.
Client Services & Support: Once your sales outreach is deemed successful, these "clients" or "customers" need to be nurtured in a new and effective manner for mutual happiness and success. Once you on-board your client it's essential to treat them well though practices that work, ongoing and forever.
CRM Customer Relationships Management: How are you tracking each sales outreach? When your sales team conducts a phone call, email, takes notes or schedules meetings then a database of activity is required for successful archiving sales conversations. Smart sales people know this and lazy sales people take advantage. CRM sales organization will show value to your team and a CRM identifies many touch points that can be valuable later when revisiting previously thought unsuccessful sales efforts. There is a right and very wrong way to CRM your business efforts.
Project Management: For creating new websites, mobile apps, TV spot, print ads, newspaper, print, social campaigns, etc., it's absolutely mandatory to have a strategy to drive from, with organization, scheduling, productive conversations and detailed agreements throughout the journey to stay on budget and on deadline.