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Craig was hired as the Director of Sales & Marketing for Promomash's Beta public launch. Having technology and natural product Sales, CPG Brand Manager, Marketing and Field Ambassador experience, Craig knew all about demo frustrations, retail sales, products and technology challenges that Brand Managers & CEOs face.
As a consultant Craig sold in Promomash to dozens of natural brand management and sales/brokers who needed to regain control of their demo and event program. He provided Marketing strategies and QA & technology ideation for further Promomash development phases in the the future ahead.
How did he accomplish this? Since natural foods are part of life and being gluten free for nearly twenty years, Craig was able to properly position and sell Promomash effectively immediately with his credibility. Since he also managed and conducted demos personally, selling a demo and event software platform that provides managers with a smarter way to be more efficient and gain transparency and accountability for a field staff was an exciting challenge.
Within the first six months of selling Promomash, Craig was able to match and surpass the two co-founders client listing of natural brands in food, beverage and skin care. He led the sales effort to grow the Promomash client roster to over 75 brands under a year through live 1 on 1 demos, webinars, trade show event marketing, email and phone outreach with growing website content creation.